We use personal information to provide and improve our Services, the Apps, and the Site for purposes in our legitimate interests and for compliance with applicable laws.
To Operate Our Business. We process personal information where you give us your consent or on the basis that it is: (a) necessary for the performance of a contract we have with you; (b) in our or a third parties’ legitimate interests such as a contract with another party under which we are required to deliver products or services; or (c) for compliance with a legal obligation.
We may use your personal information for particular activities, including, without limitation, responding to your inquiries, customer service, providing Services to you, technical support, sending you notifications through the Apps and/or your mobile device, marketing and research, developing and displaying content tailored to your interests, providing promotional and other information to you, and contacting you regarding administrative notices or to solicit feedback on your experience with us. We may share this information with our parent companies, subsidiaries, other related entities, vendors, marketing partners, and other parties with whom we collaborate. These parties may be located outside the United States. If we use service providers, these service providers may have access to your personal information to perform contractually specified services on our behalf. For example, if we are collecting payment from you, we must release your payment information to payment authorization service providers or associated banks to process your payment.
To Improve our Business. We may use your IP address and similar website or application use information to: (i) help diagnose problems with the Site or Apps, administer and improve the Site or Apps, and measure the use of the Site or Apps; (ii) identify the type of web browsers used, the pages viewed, the websites from which a visitor found the Site, and the search terms and search engines used to find the Site; and (iii) gather other analytics information relating to visitors’ use and navigation of the Site or Apps. This information does not identify you personally. On occasion we may aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns and provide this aggregate information to vendors, business partners, or affiliates.
The information we obtain using standard Internet technology, such as web beacons, tracking pixels, and other similar technologies, enables us to customize the services we offer visitors to our Site, to improve the performance of our Apps, to deliver targeted content, and to measure the overall effectiveness of our online or mobile content, advertising, or programming or other activities.
We may use your location information to provide personalized content and advertising, to enhance your experience with the Services, to allow you to view promotions and products available to you based on your location, to assist us with analytics, and to improve the effectiveness of our Site, Apps, and Services.
We may use the information you provide in an anonymous or aggregated format that does not identify you personally, which uses might include, without limitation, to evaluate existing products, services, and systems; to assist in the development of new products or services; research; advertising; and to identify trends and changes.
For Law Enforcement, Regulators and Other Parties for Legal Reasons. We may also disclose personal information in any of the following circumstances: (a) in response to a subpoena, search warrant, court order, or other legal process or request, or as may otherwise be required by law, rule, or regulation; (b) to protect and defend our rights or property or those of our related entities, franchisees, or business partners, or others; or (c) as we, in our sole discretion, believe is appropriate under exigent circumstances in response to a perceived threat to the personal safety, property, or rights of any person or organization.
In addition, since our database is a business asset, in the event we are reorganized or become part of another organization, you consent to the sale, assignment, or transfer of your personal information to a successor that acquires substantially all of our business assets, or to an affiliate, as applicable.